Gindee : AI-Powered 24/7 Nutritionist & Dietary Assistant
Gindee is pleased to be a part of your journey, offering a preliminary guidance to help you achieve weight management & better health. This initiative began as a concept focused on developing new products and features to enhance engagement and make a meaningful impact in the area of preventive health. Initially, our team didn't have a concrete idea of the product or even users . We realized the importance of understanding the actual needs of our potential users. Through extensive user research and design workshops, we were able to uncover the core challenges people face in preventive healthcare. Here's what we discovered.
Overview
Business Goals
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To create new products/feature that lies on the idea of preventive healthcare
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These new offerings will be designed to be not only relevant and impactful for our users but also to drive significant user engagement and traction
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Our aim is to proactively enhance health outcomes by integrating cutting-edge, preventative solutions into the daily lives of our users.
Issues
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To ensure engagement and regular use of the products, incorporating principles from behavioral science is essential. This involves understanding how to motivate and encourage users to maintain healthy habits and use preventive tools consistently.
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Preventive healthcare is a broad field, and what is relevant and meaningful for users is still unclear.
Key Tasks
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User research
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Ideation workshop
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Wire-framing, Lo-fi prototyping
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Design system setting up
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Prototyping
Macro Picture & Market
~7% Annual Growth Rate
The healthy eating and weight loss sector in Thailand holds substantial importance within the wellness economy, accounting for a significant market size of 8,663 million dollars. (BDMS wellness center, 2022)
1,727 M Annual Average
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Weight loss product/services and the fitness technology represent key markets with significant potential for the adoption of a new technology like AIs.
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Interestingly, two mentioned sub-sectors showcase an intersection of a common individual’s health motivation, leading to a larger accumulation of potential customers in the market.
From these market insights, it becomes evident that the healthy eating, nutrition, and weight loss sector in Thailand is not just thriving, but also evolving rapidly. the decision to venture into the healthy eating, nutrition, and weight loss market is supported by robust market growth, a significant consumer base, and a clear trend towards integrated health solutions. Leveraging AI technology in this space not only aligns with current market trends but also positions us to meet the evolving needs of health-conscious consumers in Thailand and beyond. This strategic move could not only drive business growth but also make a meaningful impact in the field of preventive health care.
Potential Users
Segmentation & Persona
Two both sectors (physical activity and healthy eating) illustrate the segmentation and sub-segmentation of potential customers who share common health motivations.
Monthly Expenses
~2,129 THB
This segment typically consists of individuals who understand the intrinsic link between exercise and nutrition and are actively seeking to balance both to achieve their health goals. They are often more committed to a comprehensive lifestyle change, which represents a higher potential for sustained engagement with health and wellness products or services. By targeting this segment, Gindee positions itself as a holistic solution provider that aligns with the consumer's all-encompassing approach to health.
Targeting this group also has the potential for a higher lifetime value per customer, as these users are likely to be interested in a broader range of products and services that span both fitness and nutrition. They may be more open to using technology to track their progress, set goals, and stay motivated, making them ideal adopters for new AI-driven technologies that Gindee might introduce.
Moreover, focusing on this intersection allows Gindee to differentiate itself in a crowded market. By offering a unified solution that caters to both fitness and dietary needs, Gindee can provide a unique value proposition that addresses the complexities of managing both aspects of health in a synergistic manner. This can lead to greater customer satisfaction and loyalty, as users find that their holistic health needs are being met comprehensively.
In summary, honing in on the "Both Fitness & Dietary Focus" segment allows Gindee to engage with a dedicated customer base, increase the potential for customer retention, and stand out in the market by providing integrated health solutions that resonate with the contemporary consumer's desire for a balanced approach to wellness.
Primary Research
Primary Research
Based on the preliminary segmentation, primary research through interviews and questionnaires was conducted to delve deeper into the health management behaviors of individuals. The research aimed to uncover demographics such as age, gender, and the presence of underlying diseases, alongside the specific aspects of health that participants are managing. Questions were tailored to understand motivations behind focusing solely on exercise versus balancing it with diet management. Respondents were also queried about their exercise routines, the use of technology in tracking their fitness, and their interest in daily nutritional information. Additionally, the research sought to identify pain points in diet management and motivations for tracking dietary habits, providing a comprehensive view of user behavior and preferences in health and wellness.
Personas & Findings
Segmentation & Personas
Two both sectors (physical activity and healthy eating) illustrate the segmentation and sub-segmentation of potential customers who share common health motivations. The Gindee project has identified several key user personas, each with its own set of characteristics, goals, pain points, and needs. The focus among these groups should be guided by the project's strategic goals and the potential for impact and growth.
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Health & Fitness Enthusiast: This group is deeply invested in their health, showing high intrinsic motivation and frequently exercising, alongside a strong focus on diet and energy management. They represent ideal early adopters who are likely to engage deeply with Gindee's tools and services, providing robust feedback and becoming advocates for the brand. However, they may not be the largest market segment.
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On Diet/Weight Loss with Strict Activities: Individuals in this category are highly motivated and disciplined, actively seeking tools and information to support their strict diet and exercise regimes. Focusing on this group could be beneficial due to their potential for high engagement and willingness to invest in quality services that meet their stringent needs.
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On Diet/Weight Loss (Newbie): Newbies are just starting their health journey and often feel uncertain about the best methods for diet and weight management. They represent a large market opportunity, as they are in need of significant guidance and support, which Gindee can provide. Their potential for long-term growth as customers can be substantial as they develop their health habits.
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Dietary Conscious: Those who are dietary conscious are interested in managing their diet with more flexibility. They may not require as much hand-holding as newbies but are still looking for tools to help track and manage their diet. This group could be a steady market due to their ongoing interest in maintaining their health.
Beachhead Users
High Motivation, High Need
They have high intrinsic motivation to manage their diet but are just starting, which means they have a significant need for guidance and tracking that AI can provide.
Readiness for AI Technology
As newbies, they are likely not yet wedded to a particular system or approach and may be more open to trying out innovative technology solutions
Knowledge Gap
They have limited knowledge about nutrition and diet, presenting an opportunity for the AI tool to make a significant impact by providing educational insights and personalized recommendations.
Feedback Loop
Newbies are likely to provide valuable feedback for iterative product development because they are learning and discovering what works best for them in real-time. This feedback can be vital in refining the AI algorithms and user experience.
Pain Points Addressable by AI
Their pain points—complexity of diet information, lack of tracking, cumbersome manual recording—are directly addressable by a sophisticated AI tool designed to simplify and automate these processes.
Persona Prioritization
The potential group to prioritize for Gindee could be the On Diet/Weight Loss (Newbie) segment. This decision is strategic for several reasons:
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Market Size: Newbies represent a considerable portion of the population beginning their health and wellness journey. They are often looking for guidance and resources to start their diet and fitness routines.
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Growth Potential: As they are at the start of their journey, there is a significant opportunity for Gindee to grow with them, providing tools and resources as their needs evolve.
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Brand Loyalty: By capturing their loyalty early on, Gindee can establish a long-term customer base. If newbies find the tools helpful and easy to use as they start their journey, they are likely to stick with the brand as they progress.
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Educational Opportunity: There is a chance to educate newbies on healthy practices and establish Gindee as an authoritative source of health and wellness information.
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Product Development: Catering to newbies allows Gindee to develop and refine its core features, such as meal planning, tracking, and basic educational content, which are essential before tackling more complex health conditions.
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Word-of-Mouth Marketing: Newbies are likely to share their discoveries with friends and family, potentially leading to organic growth through word-of-mouth referrals.
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Data Collection for AI Training: Newbies provide diverse data that can be used to train AI algorithms across a broad spectrum of health and wellness scenarios, enhancing the adaptability and intelligence of Gindee's offerings.
By prioritizing the On Diet/Weight Loss (Newbie) segment, Gindee can build a strong foundation of users who can benefit from its core functionality, create a brand presence, and gather valuable data to enhance and expand its services in the future.
Pain Points & Insights
Pain Points, Insights and Opportunities
Each highlighted pain point correlates with an opportunity that Gindee can capitalize on to enhance its offerings.
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Lack of Personalized Guidance: This pain point reflects users' struggle with generic health information that doesn't cater to their individual needs. The opportunity here is for Gindee to provide personalized dietary insights and guidance. By leveraging AI, Gindee could offer tailored nutrition plans and actionable advice, considering personal goals, preferences, and restrictions.
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The Complexity of Dietary & Nutrition Information: Consumers often find it challenging to understand and apply complex nutritional data. Gindee's opportunity lies in simplifying this information and making it accessible. By creating an intuitive platform that translates complex data into easy-to-understand and actionable steps, Gindee can demystify nutrition for its users.
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Limited Knowledge: Many users have a basic understanding of diet and nutrition, leading to misconceptions and ineffective dietary choices. Gindee has the opportunity to educate its users, not only by providing corrected information but also by explaining why certain dietary choices may be more beneficial for their specific health goals.
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Tracking Challenges: Tracking dietary habits is often seen as a time-consuming and complicated process. Gindee's opportunity is to develop an "Effortless Tracker" that simplifies the process of logging meals, activities, and health metrics, possibly through automated tracking and integration with other devices and platforms.
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Lack of Long-term Motivation: Staying motivated in the long run is a common challenge for many people trying to maintain a healthy diet. Gindee can capitalize on this by creating features that enhance user engagement. This could include setting up a rewards system, providing regular feedback, and creating a community of users who can support and motivate each other.
In essence, Gindee is presented with the opportunity to create a comprehensive, user-friendly platform that addresses common hurdles in maintaining a healthy lifestyle. By focusing on customization, simplification, education, user-friendly tracking, and motivational elements, Gindee can significantly improve the user experience in managing health and wellness.
Ideation & Wireframing
Line Application as a medium for Gindee concept
The Line Application emerges as an ideal platform for users to easily access and engage with our solutions. Given the challenges outlined in our problem statement, our focus is on enhancing user convenience in accessing and utilizing our services. The Line Application stands out as an accessible medium that not only aligns with users' preferences for accessibility but also supports robust features that can accelerate our solution's deployment.
Line's built-in Chatbot Framework and user interface components allow for swift development and implementation, effectively reducing the time to market. Moreover, Line's welcoming approach to AI integration presents an invaluable opportunity for us to incorporate advanced AI functionalities into our services. This compatibility with AI plugins is crucial for Gindee, as it aligns with our goal to deliver personalized dietary and nutritional assistance through intelligent automation.
By leveraging the widespread adoption and sophisticated infrastructure of the Line Application, Gindee positions itself to tap into a user base that is already familiar and comfortable with the platform. This strategic move not only enhances user experience by offering our solutions through a preferred communication channel but also underscores our commitment to user-centric innovation in the health and wellness technology space.
The Main Flows
From Photo Capture to Visualization
The main flow of the Gindee platform is an innovative process that integrates artificial intelligence to assist users in managing their diet and nutrition.
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Photo Capture of Food: Users begin by taking a photograph of their food. This can be a single item or multiple food items. These photos are then uploaded to the Gindee platform for analysis.
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AI-Driven Image Segmentation: Once the food images are uploaded, Gindee's AI algorithms perform image segmentation. This advanced process involves distinguishing the food items in the images from the background and separating different food items from each other when multiple items are present.
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Food AI Analysis: The segmented images are processed by a specialized Food AI. This component utilizes machine learning models that have been trained on a vast database of food images to identify the food items present.
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Nutritional Information Extraction: Alongside the Food AI, a Medical AI component works to analyze the identified food items to estimate their nutritional value. It cross-references this data with a comprehensive Food Database to provide accurate nutrition facts and values for the uploaded food images.
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Nutrition Facts and Values Delivery: Users then receive detailed nutritional information for the food items they have uploaded. This data includes macronutrients, micronutrients, and caloric content, providing the users with a clear understanding of what they are about to eat or have eaten.
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Interaction with Chatbot: After reviewing the nutritional information, users can engage with a chatbot to ask further questions or seek clarifications about the food's nutritional content. This could include inquiries about portion sizes, calorie counts, or how the food fits into their dietary goals.
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Personal Dietary History: All the nutritional information processed and any interactions with the chatbot can be saved to the user's personal dietary history. This creates a record that users can reference over time to track their eating habits and nutritional intake.
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Portion Adjustment Feature: Users have the option to adjust the portions of the food they have consumed within the platform. This helps in providing more accurate dietary tracking and allows for adjustments in calorie and nutrient intake based on the actual amount eaten.
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Food & Diet Visualization: Finally, the platform provides visualization tools that enable users to see their diet history and nutritional data in an easily digestible format. This could include graphs, charts, or other visual representations that help users understand their eating patterns and make informed decisions about their diet
Value Proposition
24/7 Dietary Assistant & Nutritionist
An assistance for answering dietary questions, calculating nutrition, providing personalized insights tailored for an individual through chatbot and database of food and nutrition information that allows users to ask and receive answers.
A Personal Dietary History & Visualization
A personal food behavior diary with tools for systematic storage and tracking of progress through visualization.
Capable of connecting with consultants
Capable of linking to other related services, such as consultations with nutritionists.
24/7 Diet and Nutrition Assistant
A preliminary guideline for individual seeking information and insights related to food and weight loss management. Gindee's value proposition is centered on accessibility, personalization, and connectivity, offering a holistic approach to dietary management and support. It aims to empower users with the tools and resources needed to make informed decisions, track their progress, and receive expert guidance, all contributing to a more informed, health-conscious lifestyle.
Design System
Material UI Framework
The user interface (UI) of Gindee is crafted by using Material UI framework, aligned with other products in the organisation's portfolio. By leveraging Material UI, Gindee benefits from a responsive and accessible framework that adheres to modern design principles and best practices.
Line - Rich Menu
Zero layer Interaction of rich menu : Single click to access features you want
Ginned has four main features including the ability to capture images of food, upload multiple food images, enter personal health data, and dietary log visualisation and history. However, there are certain constraints within the Line Application; specifically, the food image capture functionality using the device's camera cannot be integrated with the rich menu feature. As a result, users wishing to utilize the food image capture must rely on the standard camera functionality provided by the base interactions of the Line Application.
Personal Health Information
Make It More Personalized
Begin by entering your personal information and let the app calculate your Body Mass Index (BMI) to gauge your overall health status. Track your current exercise frequency to monitor how active you are and set a weight goal for a targeted health objective.
With these details, Gindee's intelligent system calculates the expected calorie (Cal) burn or intake needed to reach your weight goal. This holistic approach not only tracks where you are but also maps out the journey to where you want to be, providing a tailored health plan that's unique to your body and lifestyle.
AI-Powered Image Segmentation
AI-Powered Image Segmentation
This showcases a feature of an application that utilizes artificial intelligence to analyze and understand the content of food images. The AI then segments the image, identifying and distinguishing different food items present on the plate. Then, the AI associates each with its corresponding nutritional data. This information is then presented to the user in a detailed breakdown that could include calories, macros, and other relevant nutritional facts. It may also offer insights such as portion sizes and ingredient lists, empowering the user with detailed knowledge about their meal. This capability provides users with immediate, actionable data
Chatbot
Asking About Food & Nutrition
Gindee can answer any questions you have regarding food and nutrition. This section of the application acts as a personal nutrition assistant, offering users a conversational interface to ask about various foods and their nutritional content. In the displayed example, the GinDee Chatbot seamlessly provides comprehensive details in response to a query about a specific dish, 'Pad See Ew,' including its ingredients and caloric information. The chatbot goes further to break down the macro and micronutrient profiles, offering insights into calories, fat content, carbohydrates, and proteins, as well as portion sizes. This interactive feature is designed to make nutritional tracking and education both user-friendly and highly accessible, enabling users to make informed dietary choices with ease and convenience.
Tracking & Visualisation
Tracking your dietary history through food image capture
Gindee instantly archives data after the capture and segmentation of food images, then transforms this information into easily interpretable graphs. Stay on top of your daily goals with immediate updates to your caloric balance. The visualisation showcases your consumed versus recommended calorie intake, empowering you to maintain a balanced diet. Whether you're aiming for weight loss, muscle gain, or simply health maintenance, this feature keeps you informed and in control.
Comprehensive Dietary History
The app doesn't just track what you eat; it learns and grows with you. By maintaining a detailed history of your dietary patterns, it enables long-term analysis and personalization. This historical data supports the app's ability to provide personalized nutritional advice and adapt to your changing dietary needs.
Personalized Nutritional Breakdown
The nutritional breakdown is more than numbers; it's a reflection of your lifestyle. The app details the nutritional content of your meals, including macro and micronutrients, giving you a full picture of your dietary intake. This feature is particularly useful for those with specific dietary requirements or goals, such as athletes, individuals with dietary restrictions, or those on specialized diets.
Allowing for Manual Configuration
We recognize that while modern technology offers extensive capabilities, it may not cover every unique need or preference users may have. To enhance the flexibility of the Gindee application, we've empowered users with the ability to manually adjust entries. Gindee permits the personalization of meal portions, food items, and the date and time of consumption according to individual requirements. This added layer of customization ensures that Gindee adapts to you, providing a tailored experience that aligns with your specific dietary goals and expectations. With Gindee, you gain not just a tool for monitoring your diet but a personal diet assistant that evolves with your lifestyle.
Manual Input
To Increase Flexibility of Food Diary
The Gindee app enhances user experience by offering a manual input feature, allowing for the meticulous addition of food items into the food diary for personalized tracking. This functionality increases the flexibility of dietary logging, ensuring users can quickly search for and add specific food items along with their calorie content. It's a straightforward way to customize your food diary, making it adaptable to your unique diet and lifestyle choices.
